Vintage has clearly been a massive part of your identity for long time. What do you love most about vintage? Can you remember when you first fell in love with it?
As someone who has traveled all around the globe, which city has the best vintage shopping?
A little birdie told me you’re currently on a year long trip around the world with your husband, Eric. What sparked this exciting adventure? What are you most excited about?
I really appreciate how vocal you’ve been about rejecting our president and the patriarchy in general. What kind of advice can you give to female entrepreneurs in our current political climate?
*all photos by Emily Alben
I’m so excited to share a little interview with one of my favorite sellers on Whurl right now, Luxie Vintage! Aesthetically, Cory and I are extremely similar (like I thought that was me in her photo she sent me above, ha!) loving bright bold florals and 60’s collar details. But one thing I really adore about Cory’s shop is how she sells things from all decades for all types of people. She’s not just catering to her own tastes; you can tell she genuinely wants to find the perfect treasure for everyone out there! Check out some of her items on the Whurl app under “luxievintage” after you read through her interview below!
Where are you from? Born and raised in Phoenix, Arizona.
What inspires you? All of the powerful women in my life! They are lawyers, teachers, dancers, musicians, non-profit workers, fellow vintage sellers, welders, scientists, writers, fashionistas, store owners, photographers and on and on. I feel lucky as hell to be surrounded by such greatness. Sometimes I get to collaborate with them or just tag along while they’re working. Watching those babes in their element inspires me and motivates me to keep doing what I’m doing.
What’s your favorite decade? 1940s. The 60s are a close second place.
What’s your favorite place to vintage shop? Online! I rarely have time to do any personal shopping IRL 😦
What’s the best thing you ever thrifted? A super rare 1970s Los Angeles tattoo parlor shirt. It’s a bittersweet story but one of the most memorable, therefore I consider it one of the best things I ever thrifted. It was in 2012 when I had a brick & mortar vintage shop in Tempe, Arizona. I found the shirt at a thrift store for five dollars. I thought it was a 70s bowling league shirt, tagged it as so and sold it at my shop for $35. The person who bought the shirt off of me immediately told me they were almost positive that it was actually an extremely collectible shirt. That person was correct and ended up selling it on eBay for $1,200.00. At the time, it hurt to watch the auction creep up, but looking back, it taught me and important lesson: if you made a profit, be happy for the sale regardless of what the next person sells it for. That’s just the way of this sort of business. After selling vintage for twelve years, it’s something that I still have to remind myself. Ultimately, I made the profit I wanted off of the shirt. I should be happy for that, not resentful because the next person sold it for more. Ok, that sale still burns a little 🙂
Name one fun fact about yourself: I’m absolutely terrified of E.T. Not so fun of a fact for me, but it seems to be a super fun fact for everyone who knows me.
Photo tip day! I’ve been wanting to make this post for awhile and finally partnered up with my talented illustrator pal Louise Androlia to help cute it up.
Some of these tips may seem like common sense to some and a complete surprise to others, and that’s okay! It’s important to me to remember that Whurl sellers range from first timers to decades-old vintage stores. I gathered these tips from a combination of my own experience and analysis of the sales report, meaning the majority of items that sold have these things in common. In my opinion, photo and price are the top reasons items sell. It isn’t necessarily the item since an item that appeals to me might not even appeal to you. But how do I know if something appeals to me if I can barely tell what it is from its photo? Make sense? Here are my tips:
1.Be sure to show the entire item in one photo (don’t cut off the bottom of a dress)
2. Always use natural light or profesh lighting! Dim lighting is a huge no-no
3. Solid backgrounds work best to not distract from the item!
4. Make sure your photos are always in focus.
5. Show as many angles as you can of the item (the more photos you
add, the better!)
Hey everyone! I’m writing to let everyone know about this Wednesday’s A Day Without A Woman strike and my own personal thoughts about it.
It’s been comforting to see the ripple effect caused by the Women’s March all over the country and what has come from that. I’ve been trying to stay active as much as I can, though I admit, it never seems like enough. I was interested when I heard about the upcoming women’s strike (or A Day Without A Woman) that was being promoted by the Women’s March. At first I thought “how is me not working on my small business going to help the government take notice of gender inequality?” and more importantly “what about all of the women that can’t afford to just skip work? aren’t many of those women the ones being ignored or mistreated in the first place??” I highly recommend reading through the info on the Women’s March website, which is chock full of reasons why to participate as well as a letter to send to your employer if you are planning to not go into work. Here’s a succinct explanation from their faq
” The goal is to highlight the economic power and significance that women have in the US and global economies, while calling attention to the economic injustices women and gender nonconforming people continue to face. We play an indispensable role in the daily functions of life in all of society, through paid & unpaid, seen & unseen labor. “
Another aspect that helped convince me of the importance of a strike was reading about the Icelandic women’s strike of 1975. About 90% of the women in the country went on strike for a day in a demand for equal rights. Since so many women didn’t work, they basically shut down the entire country and really opened the eyes of many men to see the necessity for gender equality. Afterwards, laws were passed to ensure equality and five years later the first democratically-elected female president in the world was elected in Iceland.
As I mentioned earlier, I completely understand that not everyone can take the day off of work. In chatting with my friend Susan about this, she brought up a need for a bigger blackout than planned: social media silence. In many ways, I feel more visible and active on social media than I do in working for my small business from home. Almost all of my friends are small business owners, freelancers or writers and likely feel the same way. Also, this is a great way to participate in the strike without skipping work if you’re unable to.
So all of this is to say: I’ll be on strike on Wednesday, March 8th. I’ll be doing the least amount of work I possibly can, I’ll be absent from all social media platforms, I’ll be wearing red in solidarity and I’ll be supporting only small women-owned businesses. I hope you’ll join in and please feel free to share the graphic above by Marisol Muro on your social channels to let your network know!
An alternate title for this cake recipe would be “Lazy Rainbow Cake” because it’s literally the easiest rainbow cake of all time. You don’t need multiple cake pans or anything fussy. All you need is one bundt cake pan. Lucky for me I picked up one from an estate sale a few weeks ago still in its original box from the 70’s! I made the actual cake from scratch using the recipe below but if you wanna be even lazier (it’s okay, everyone is accepted here, lazy and all!) you can just buy a box cake recipe and skip below for the real instructions.
- food coloring bottles of each color you want to use (i only used red, green and blue)
- 2 cups all- purpose flour
- 2 tsps baking powder
- 6 egg whites
- 1½ stick unsalted butter, softened
- 1½ tsp vanilla extract
- 1 tsp orange oil or extract
- ¾ cup room temperature whole milk
- 1½ cups granulated sugar
- ¼ tsp salt
- Preheat oven to 350 degrees
- In a separate bowl whisk flour, baking powder &salt.
- Using an electric mixer, beat butter and sugar for 5 minutes.
- Add vanilla and orange extracts.
- In another bowl whisk egg whites and milk until combined.
- Slowly add the flour mixture to the sugar/butter bowl wit the mixer on low speed until everything is all in one bowl.
- Make sure to scrape sides and get everything mixed together
- Divide the cake batter into 3 bowls.
- Drop in food coloring drops until you get the desired color. I prefer to add slowly because I was looking for a pastel color scheme
- Butter bottom of cake pan thoroughly
- Now for the tough part! Deciding which color you want to go where, ha. Pour the first bowl of batter in the cake pan clockwise from the top (this will help you keep it consistent when you add the other colors after). Try to do it as evenly as possible so it covers the entire bottom of the pan.
- Then repeat with the remaining two colors.
- Bake for 50 minutes – 1 hour.
- Let it cool for at least 20 minutes before flipping the bundt pan upside down to get the cake out.
- Then you can frost with whatever kind of frosting you’d like! I chose a marshmallow vanilla I found at the store because it was intriguing and I was feeling too lazy (there’s that word again!) to make my own from scratch.
- Obviously cover with sprinkles.
- Cut and enjoy!
And suddenly it’s mid-December! Not quite sure how that happened so fast, and also not sure if I desperately want 2016 to be over or if I never want it to end? Regardless, here we are, and I wouldn’t want to send off 2016 without saying thanks to everyone who has been so supportive of me and my business. Lacey and I decided what better way to celebrate our customers than to throw a party for them, right? This party will actually have it all: free drinks & snacks, shopping from Whurl, Big Bud Press, Robin Eisenberg, First Ladies Vintage, Not My Circus Vintage, and more! Oh, and did I mention it will take place inside Lacey’s rainbow-muraled headquarters? Hope to see you all there!
I’m also SO excited to be part of a pop-up on Saturday at Friend Mart with some really amazing artists and designers like Tuesday Bassen, Twerkstorian, Lillipore, Carly Jean Andrews and way more! I’ll be bringing tons of vintage denim dresses, jackets, and patches so you can create your own masterpiece OR you could could have Ben from World Famous Original chainstitch your fave nickname to the breast-pocket of your new dress. The world is your oyster, my friends!
Hope to see you guys this weekend and thanks for making this year so amazing for Whurl!
I’m so excited for this Friday’s Holiday party we’re throwing with Big Bud Press and I’ve kicked into high gear with prep! One of my tasks, as challenging as it may seem *sarcasm*, was creating fun cocktail recipes using the spirits provided by Heritage Distilling. They provided us with Ginger Vodka and Bourbon and my goal was to make two cocktails that tasted both refreshing and wintery.
Bourbon Lemon Cinna-cider
1 part bourbon
2 parts apple cider
2 lemon slices
cinnamon stick for flavor and garnish
Ginger Vodka Cranberry Spritzer
1 part ginger vodka
2 parts cranberry cocktail
a splash of lemon lime soda
cranberries for garnish