Whurl Gurls: Meet Bobbi of @blacklodgevintage!

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I’m so excited to introduce you to Bobbi of @blacklodgevintage today! Bobbi and I actually go way back to 2010 (!) when I started working at ModCloth. Bobbi already worked for ModCloth at the time but was based in Pittsburgh and soon after moved to LA. We instantly hit it off with our common love of vintage and even went on a road trip together on a thrift adventure. Flash forward a few years and I’m in awe every time I see her post something new on Whurl. She’s got an amazing eye for the best vintage out there and is constantly on the hunt for the best pieces to bring to you, so keep an eye on her shop!
Where are you from?
I’m from all over, and have lived all over but currently reside in Pittsburgh, PA.
What inspires you?
For the most part, other women. Women who are doing their own thing and being creative and bold ! A huge part, and for me the hardest part, of running a business is putting yourself  “out there”.  Seeing these women, whether they are other vintage sellers, small business owners or just gals being true to themselves and their aesthetic  is truly inspiring.
What’s your favorite decade?
That’s a tough one but i think my heart will always be in the 70s. I’m pretty color and print obsessed and i love the humor in a lot of 70s clothing.
What’s your favorite place to vintage shop?
For me, the thrill of the hunt is half of the fun so my favorite place is at flea markets. It’s fun to wake up early and not know what is in store for you ! You could come home empty handed or with 30 items. Plus you get to see so many unique finds while browsing and can score some major deals.
What’s the best thing you ever thrifted?
Maybe the first thing i ever sold ! I found a pair of snakeskin Doc Martens. It was one of those situations where I saw them in a tiny thrift store in the middle of nowhere. They were totally cool but not really my style. I  knew I couldn’t just leave them there ! They were only a dollar so i bought and held onto them for probably a year, having never worn them. But without those shoes, who knows if i would have started selling Vintage for a living  many, many years later!
Name one fun fact about yourself
I drove across the country twice in 2016
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Interview with Susan Koger!


all photos by Emily Alben @coffeeandcherrypie

I’m beyond thrilled to launch Susan’s closet sale on Whurl today! First of all, the clothes are absolutely incredible and range from her personal collection pieces to pieces she bought for inspiration when developing ModCloth’s in-house lines. Secondly, she’s graciously donating all proceeds to Planned Parenthood! That in itself gives me so many tingly warm feelings. Lastly, she’s a close friend of mine and someone who has taught me so much about anything from how to make the most of a carryon suitcase to why there’s room for everyone at the (fashion) table. When I worked with Susan at ModCloth, I came from the fashion world where things felt so stiff and competitive and I quickly learned from Susan how fun and rewarding they can be. My time working closely with Susan was definitely what catapulted me into following my dreams and launching Whurl, so I couldn’t help but be thrilled to get to photograph all her collection (some of which brought back memories for me!) and interview her below. Don’t forget to shop her collection on Whurl after you read through!
Vintage has clearly been a massive part of your identity for long time. What do you love most about vintage? Can you remember when you first fell in love with it?
 I’ve always loved fashion. From as early as I can remember, I’ve had an opinion on what I wanted to wear.  One of my earliest and favorite fashion memories is playing dress-up in my grandmother’s  basement in suburban Philadelphia. She had a trunk full of her old maxi dresses from the 70s, a leopard print coat from the 60s, and other really fun stuff (most of which is now in my personal collection and will never be sold!) My cousins and I used to put on “fashion shows” for her and I just remember feeling like the fanciest person in the world when I wore her clothes.  I started going to thrift stores with my mom at a young age as well. I was never really interested in wearing the same stuff or looking like everyone else, and low thrift store prices gave me the opportunity to do that. Basically, I was kind of always a weird kid, and fashion, vintage fashion in particular, gave me an outlet to express myself and, eventually, embrace that weirdness as something special and wonderful.
As someone who has traveled all around the globe, which city has the best vintage shopping?
Los Angeles is tough to beat.  Vintage buyers travel from all over the world to shop in LA. I really love shopping vintage in different cultures, because you get to see stuff that you just don’t find in the US. Amsterdam is amazing for 60s and 70s European, Berlin has cool 70s and 80s. Tokyo is wonderful but I’ve found that a lot of the vintage there is actually from the US! I’ve heard Eastern Europe is amazing but haven’t really had the opportunity to explore that side of the world yet. Soon!
A little birdie told me you’re currently on a year long trip around the world with your husband, Eric. What sparked this exciting adventure? What are you most excited about?
 We’ve always dreamed of traveling around the world, and a lot of things have come together in our life recently to allow us to take the time to do it now.  I feel really fortunate to have the resources and opportunity to travel like this. I am most excited to see the best that the natural world has to offer. I am an avid hiker and scuba diver, and I want to see it all! Especially with the changing climate, I feel a real sense of urgency to get out in nature and learn more about how I can help preserve as much natural beauty in the world as possible for future generations.
I really appreciate how vocal you’ve been about rejecting our president and the patriarchy in general. What kind of advice can you give to female entrepreneurs in our current political climate?
No matter the political climate: do something you love. Entrepreneurship is a total rollercoaster, and if you aren’t extremely passionate about your venture, it will be impossible to weather the rough times. Build a support network of other female entrepreneurs. It’s so important to have people in your life who understand what you’re going through who you can be completely vulnerable with (side note: thank you for being this for me! I take so much strength from our relationship) Take care of yourself. It’s easy to put everything and everyone else first.
*all photos by Emily Alben

Whurl Gurls: Meet Cory of @LuxieVintage


I’m so excited to share a little interview with one of my favorite sellers on Whurl right now, Luxie Vintage! Aesthetically, Cory and I are extremely similar (like I thought that was me in her photo she sent me above, ha!) loving bright bold florals and 60’s collar details. But one thing I really adore about Cory’s shop is how she sells things from all decades for all types of people. She’s not just catering to her own tastes; you can tell she genuinely wants to find the perfect treasure for everyone out there! Check out some of her items on the Whurl app under “luxievintage” after you read through her interview below!

Where are you from? Born and raised in Phoenix, Arizona.

What inspires you? All of the powerful women in my life! They are lawyers, teachers, dancers, musicians, non-profit workers, fellow vintage sellers, welders, scientists, writers, fashionistas, store owners, photographers and on and on. I feel lucky as hell to be surrounded by such greatness. Sometimes I get to collaborate with them or just tag along while they’re working. Watching those babes in their element inspires me and motivates me to keep doing what I’m doing.

What’s your favorite decade? 1940s. The 60s are a close second place.

What’s your favorite place to vintage shop? Online! I rarely have time to do any personal shopping IRL 😦

What’s the best thing you ever thrifted? A super rare 1970s Los Angeles tattoo parlor shirt. It’s a bittersweet story but one of the most memorable, therefore I consider it one of the best things I ever thrifted. It was in 2012 when I had a brick & mortar vintage shop in Tempe, Arizona. I found the shirt at a thrift store for five dollars. I thought it was a 70s bowling league shirt, tagged it as so and sold it at my shop for $35. The person who bought the shirt off of me immediately told me they were almost positive that it was actually an extremely collectible shirt. That person was correct and ended up selling it on eBay for $1,200.00. At the time, it hurt to watch the auction creep up, but looking back, it taught me and important lesson: if you made a profit, be happy for the sale regardless of what the next person sells it for. That’s just the way of this sort of business. After selling vintage for twelve years, it’s something that I still have to remind myself. Ultimately, I made the profit I wanted off of the shirt. I should be happy for that, not resentful because the next person sold it for more. Ok, that sale still burns a little 🙂

Name one fun fact about yourself: I’m absolutely terrified of E.T. Not so fun of a fact for me, but it seems to be a super fun fact for everyone who knows me.


Whurl Photo Tips


Photo tip day! I’ve been wanting to make this post for awhile and finally partnered up with my talented illustrator pal Louise Androlia  to help cute it up.

Some of these tips may seem like common sense to some and a complete surprise to others, and that’s okay! It’s important to me to remember that Whurl sellers range from first timers to decades-old vintage stores. I gathered these tips from a combination of my own experience and analysis of the sales report, meaning the majority of items that sold have these things in common. In my opinion, photo and price are the top reasons items sell. It isn’t necessarily the item since an item that appeals to me might not even appeal to you. But how do I know if something appeals to me if I can barely tell what it is from its photo? Make sense? Here are my tips:

1.Be sure to show the entire item in one photo (don’t cut off the bottom of a dress)

2. Always use natural light or profesh lighting! Dim lighting is a huge no-no

3. Solid backgrounds work best to not distract from the item!

4. Make sure your photos are always in focus.

5. Show as many angles as you can of the item (the more photos you
add, the better!)



A Day Without A Woman

IMG_1867.JPGHey everyone! I’m writing to let everyone know about this Wednesday’s A Day Without A Woman strike and my own personal thoughts about it.

It’s been comforting to see the ripple effect caused by the Women’s March all over the country and what has come from that. I’ve been trying to stay active as much as I can, though I admit, it never seems like enough. I was interested when I heard about the upcoming women’s strike (or A Day Without A Woman) that was being promoted by the Women’s March. At first I thought “how is me not working on my small business going to help the government take notice of gender inequality?” and more importantly “what about all of the women that can’t afford to just skip work? aren’t many of those women the ones being ignored or mistreated in the first place??” I highly recommend reading through the info on the Women’s March website, which is chock full of reasons why to participate as well as a letter to send to your employer if you are planning to not go into work. Here’s a succinct explanation from their faq

” The goal is to highlight the economic power and significance that women have in the US and global economies, while calling attention to the economic injustices women and gender nonconforming people continue to face.  We play an indispensable role in the daily functions of life in all of society, through paid & unpaid, seen & unseen labor. “

Another aspect that helped convince me of the importance of a strike was reading about the Icelandic women’s strike of 1975. About 90% of the women in the country went on strike for a day in a demand for equal rights. Since so many women didn’t work, they basically shut down the entire country and really opened the eyes of many men to see the necessity for gender equality. Afterwards, laws were passed to ensure equality and five years later the first democratically-elected female president in the world was elected in Iceland.

As I mentioned earlier, I completely understand that not everyone can take the day off of work. In chatting with my friend Susan about this, she brought up a need for a bigger blackout than planned: social media silence. In many ways, I feel more visible and active on social media than I do in working for my small business from home. Almost all of my friends are small business owners, freelancers or writers and likely feel the same way. Also, this is a great way to participate in the strike without skipping work if you’re unable to.

So all of this is to say: I’ll be on strike on Wednesday, March 8th. I’ll be doing the least amount of work I possibly can, I’ll be absent from all social media platforms, I’ll be wearing red in solidarity and I’ll be supporting only small women-owned businesses. I hope you’ll join in and please feel free to share the graphic above by Marisol Muro on your social channels to let your network know!

Rainbow Citrus Cloud Cake

IMG_6486.JPGAn alternate title for this cake recipe would be “Lazy Rainbow Cake” because it’s literally the easiest rainbow cake of all time. You don’t need multiple cake pans or anything fussy. All you need is one bundt cake pan. Lucky for me I picked up one from an estate sale a few weeks ago still in its original box from the 70’s!  I made the actual cake from scratch using the recipe below but if you wanna be even lazier (it’s okay, everyone is accepted here, lazy and all!) you can just buy a box cake recipe and skip below for the real instructions.

  • food coloring bottles of each color you want to use (i only used red, green and blue)
  • 2 cups all- purpose flour
  • 2 tsps baking powder
  • 6 egg whites
  • 1½ stick unsalted butter, softened
  • 1½ tsp vanilla extract
  • 1 tsp orange oil or extract
  • ¾ cup room temperature whole milk
  • 1½ cups granulated sugar
  • ¼ tsp salt
  1. Preheat oven to 350 degrees
  2. In a separate bowl whisk flour, baking powder &salt.
  3. Using an electric mixer, beat butter and sugar for 5 minutes.
  4. Add vanilla and orange extracts.
  5. In another bowl whisk egg whites and milk until combined.
  6. Slowly add the flour mixture to the sugar/butter bowl wit the mixer on low speed until everything is all in one bowl.
  7. Make sure to scrape sides and get everything mixed together
  8. Divide the cake batter into 3 bowls.
  9. Drop in food coloring drops until you get the desired color. I prefer to add slowly because I was looking for a pastel color scheme
  10. Butter bottom of cake pan thoroughly
  11. Now for the tough part! Deciding which color you want to go where, ha. Pour the first bowl of batter in the cake pan clockwise from the top (this will help you keep it consistent when you add the other colors after).  Try to do it as evenly as possible so it covers the entire bottom of the pan.
  12. Then repeat with the remaining two colors.
  13. Bake for 50 minutes – 1 hour.
  14. Let it cool for at least 20 minutes before flipping the bundt pan upside down to get the cake out.
  15. Then you can frost with whatever kind of frosting you’d like! I chose a marshmallow vanilla I found at the store because it was intriguing and I was feeling too lazy (there’s that word again!) to make my own from scratch.
  16. Obviously cover with sprinkles.
  17. Cut and enjoy!

Holiday Party with Big Bud Press plus pop-up at Friend Mart!

And suddenly it’s mid-December! Not quite sure how that happened so fast, and also not sure if I desperately want 2016 to be over or if I never want it to end? Regardless, here we are, and I wouldn’t want to send off 2016 without saying thanks to everyone who has been so supportive of me and my business. Lacey and I decided what better way to celebrate our customers than to throw a party for them, right? This party will actually have it all: free drinks & snacks, shopping from Whurl, Big Bud Press, Robin Eisenberg, First Ladies Vintage, Not My Circus Vintage, and more! Oh, and did I mention it will take place inside Lacey’s rainbow-muraled headquarters? Hope to see you all there!

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I’m also SO excited to be part of a pop-up on Saturday at Friend Mart with some really amazing artists and designers like Tuesday Bassen, Twerkstorian, Lillipore, Carly Jean Andrews and way more! I’ll be bringing tons of vintage denim dresses, jackets, and patches so you can create your own masterpiece OR you could could have Ben from World Famous Original chainstitch your fave nickname to the breast-pocket of your new dress. The world is your oyster, my friends!

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Hope to see you guys this weekend and thanks for making this year so amazing for Whurl!

Holiday Cocktail Recipes

image1 (6).JPGI’m so excited for this Friday’s Holiday party we’re throwing with Big Bud Press and I’ve kicked into high gear with prep! One of my tasks, as challenging as it may seem *sarcasm*, was creating fun cocktail recipes using the spirits provided by Heritage Distilling. They provided us with Ginger Vodka and Bourbon and my goal was to make two cocktails that tasted both refreshing and wintery.


Bourbon Lemon Cinna-cider

1 part bourbon

2 parts apple cider

2 lemon slices

cinnamon stick for flavor and garnish


Ginger Vodka Cranberry Spritzer

1 part ginger vodka

2 parts cranberry cocktail

a splash of lemon lime soda

cranberries for garnish



Georgia Hardstark’s Closet Sale! Shop Now on Whurl!

I love hosting closet sales on Whurl because even if I already am friends with the person, I learn so much more about them by digging through their clothes. We had been talking about doing this for awhile, so when I met up with Georgia for lunch and she showed up with two giant bags full of impeccably pressed and folded dresses I knew looking through was going to be so fun! She cares as much about clothes she’s ready to get rid of as she does the ones she’s keeping in her closet: a true vintage lover! Read below to find out more about Georgia and check out the sale on Whurl now by searching for user @hardstark on the app or under the hashtag #georgiasclosetsale


photo by Mandee Johnson

What’s a typical day in the life of Georgia?
If I don’t have a morning meeting or appointment, I’ll sleep in a bit which is my favorite indulgence. But the moment I’m up, my whole day is emails and appointments and social media and researching serial killers and running errands. I’m the kind of person that only feels productive when I’ve got a million things to do.
As an A+ podcaster, what are your fave podcasts to listen to?
Oh gosh there’s so many. I’m currently obsessed with the food-centric Smart Mouth, the short stories of The Memory Palace, and every night I fall asleep listening to Sleep With Me Podcast, which is better than Ambien for my insomnia.

available now on Whurl! More added tomorrow at 10 am PST

I love that you’re donating 20% of proceeds to NOW! Why is NOW important to you?
It was so difficult to pick an organization to donate to because there are so many worthy ones out there. I like that NOW doesn’t focus on just one group or cause, but fights for a diversity of women’s rights over a myriad of issues such as domestic violence and ending racism.
What’s your favorite gift you got for Hannukah?
When I was a weirdo teen, my mom got me a Rocky Horror Picture show calendar for Hanukkah. It was one of the coolest things I’d ever owned and showed me that she supported my originality. I’m a terrible gift giver which makes it even harder that my husband is effortlessly great at it.
What’s your fave vintage clothing era to shop for and why?
I’m a fan of anything between 1940s and 1980s, but I’m incredibly picky about what I’ll wear, and the cut of the 1960s seems to compliment my figure best. My style is somewhere between a grandma and Janet from Three’s Company. But more than anything I love stuff that others would find “tacky.” It makes me so happy when I find a dress that makes me laugh out loud by its whimsy and originality. You can’t find anything modern that makes you feel that way.
Name a fun fact most people don’t know about you.
Ummm…oh! I hate to be barefoot. I can’t even walk around my own house without slippers. It just feels so unsanitary.
available now on Whurl! More added tomorrow at 10 am PST


Available no on Whurl! More added tomorrow at 10 am PST

Check out the sale on Whurl if you haven’t yet!